UPCAT업캣
Sightings$UPCAT
UPCAT asleep on a traditional Korean tiled roof at dusk, his arrow-shaped tail pointing up, Seoul and Namsan Tower behind him

서울 · somewhere above Seoul

UPCAT↑

The cat that
doesn’t know down.

↓ find out why

02 — The first sighting

Nobody knows where UPCAT came from.

One night, a fat orange cat appeared somewhere near Upbit.

Around his neck was a tiny gold medallion.

It only said:

actual size: tiny
Night in Seoul: the Upbit building lit up in blue, Namsan Tower and a full moon behind a hanok roof

FIRST SIGHTING02:14 AM

somewhere around here.

Some say he found it near the Upbit building. Others say he always had it.
He refuses to explain.

UPCAT from behind in a hoodie, looking up at the city, his tail shaped like an arrow pointing straight upexhibit A:
the tail

03 — Something was wrong

His tail never went down.

  1. UPCAT asleep on a roofsleeping
  2. UPCAT eating tteokbokkieating
  3. UPCAT stealing a fishstealing fish
  4. UPCAT walking past his WANTED postersgetting chased
  5. UPCAT crying at a Korean dramacrying at Korean movies
  6. UPCAT leaning back in front of a chartmarkets down

Always.Up.

Markets went down.
UPCAT didn’t.

04 — A normal day

A perfectly normal day.

(for him)

  1. UPCAT running from the fish market with a fish in his mouththe fish was “on sale.”
    08:42stole breakfast.
  2. UPCAT watching mice eat the cheese out of his trapsmice: 6. UPCAT: 0.
    11:16serious business.
  3. UPCAT in sunglasses feeding a crowd of pigeonsthey work for him now.
    14:03made some friends.
  4. UPCAT shouting happily at a PC banglost. blamed the mouse.
    16:30ranked match.
  5. UPCAT eating tteokbokki at a street stalldinner number three.
    19:27ate again.
  6. UPCAT crying at a Korean drama with a fish plushieepisode 16. never recovered.
    23:48emotionally destroyed.

05 — The disappearance

No fish stolen.

No markets destroyed.

No suspicious orange tail.

For three whole days.

  1. Day 1fish prices stable.
  2. Day 2mice throw a party.
  3. Day 3pigeons unemployed.
UPCAT in sunglasses strolling past a wall of WANTED posters of himselflast known photo. he looks fine.

WANTED

UPCAT

Crime
stealing fish
Last seen
somewhere above Seoul
Reward
1000 fish

if found, do not feed him. he will not leave.

UPCAT sitting on a traditional Korean tiled roof at night, Seoul and the Han River behind him

They finally found him.

UPCAT asleep on a single curved roof tile

On the roof.

He had found his favorite place in Seoul.
A roof.

06 — 기와 · GIWA

Every cat
needs a roof.

UPCAT chose GIWA.

Why GIWA? Roof.

07 — The legend

Since then, people keep seeing him.

Markets.

UPCAT walking through Myeongdong with shopping bagsMYEONGDONG · 8:20 PM

Rooftops.

UPCAT from behind, overlooking the Han River at dusk, tail upHAN RIVER · 7:41 PM
UPCAT leaving Seoul Station with a bubble tea, a group of cats following himSEOUL STATION · 6:55 PM

Alleys.

UPCAT eating ramen at a tent bar in the rain at nightPOJANGMACHA · 2:13 AM

Late-night restaurants.

Nobody owns him.

Nobody controls him.

Nobody knows where he’s going next.

But everyone knows one thing.

He’s going up.

08 — Sightings

UPCAT Archives

19 confirmed sightings.
probably more.

There is only
one rule.

Neverlookdown.

UPCAT asleep on the roof again, Seoul lights behind him

Same cat.Same tail.Always up. ↑